Interiors Photography Case Study
Featured Client: Airbnb Plus
Airbnb Plus is a new selection of thoughtfully-designed homes that are curated and hosted with care. In Summer 2018, Airbnb expanded its fledgling program to Seattle and the Washington coast. Holstein Studios creates photography content and visual collateral to market the program on its website, social media, and app.
Airbnb Plus is an invite-only program exclusively extended to noteworthy hosts with a critical eye for unique design. Holstein Studios’ primary objective for this ongoing project is to capture elegant and approachable photography which fully expresses the mood, aesthetic, and feel of each curated space. Additionally, Holstein Studios strives to adhere to the client’s style guide to ensure visual assets align with those of photographers in 26 other cities worldwide where the Airbnb Plus program is offered.
Razor straight lines, window details, and editorial, front-facing photography are key features of this ongoing project. Holstein Studios captures both wide and detail-focused shots to encapsulate sun-splashed, well-designed, and carefully maintained spaces ranging from large estates to seaside bungalows to airstream trailers. Our studio works both with Airbnb’s San Francisco team and local designers to capture the best aspects of each unique space.
When creating assets for a budding brand, visual consistency and strict adherence to style guidelines are vital. Holstein Studios’ photography is many users’ first taste of Airbnb Plus’ larger international program. Our studio works meticulously to reflect brand identity and to ensure that our collateral is a true embodiment of Airbnb’s thoughtfully curated and designed program.